A 2024 survey conducted in the United Kingdom found that ** percent of respondents owned a smart speaker. Ownership was highest among individuals aged 35 to 54, with ** percent reporting having such a device.
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Ofcom. (July 17, 2025). Share of adults who own a smart speaker in the United Kingdom (UK) in 2025, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/956343/ownership-of-smart-speakers-uk/
Ofcom. "Share of adults who own a smart speaker in the United Kingdom (UK) in 2025, by age group." Chart. July 17, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/956343/ownership-of-smart-speakers-uk/
Ofcom. (2025). Share of adults who own a smart speaker in the United Kingdom (UK) in 2025, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/956343/ownership-of-smart-speakers-uk/
Ofcom. "Share of Adults Who Own a Smart Speaker in The United Kingdom (Uk) in 2025, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Jul 2025, /statistics/956343/ownership-of-smart-speakers-uk/
Ofcom, Share of adults who own a smart speaker in the United Kingdom (UK) in 2025, by age group ÌÇÐÄÆÆ½â°æ, /statistics/956343/ownership-of-smart-speakers-uk/ (last visited July 20, 2026)
Share of adults who own a smart speaker in the United Kingdom (UK) in 2025, by age group [Graph], Ofcom, July 17, 2025. [Online]. Available: /statistics/956343/ownership-of-smart-speakers-uk/