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In 2023, South Korean women weighed, on average, around kilograms. Women across all age categories tended to have similar weight averages, apart from women aged 80 years and older, who weighed significantly less. The average height for women aged 39 years or younger that year was around *** centimeters.

South Korean beauty standards

The perception of beauty is generally heavily influenced by the media's portrayed image thereof. South Korean media promotes a limited one, namely the "thin ideal". Due to the goal of coming closer to the slim model, most South Korean women have tried to go on a diet. Additionally, most female respondents stated that weight control was the leading reason for participating in sports. For many researchers, the idealization of a thin body has lead has led to rising numbers of eating disorder cases and distorted self-images of young women.

The growing plastic surgery market

The share of people having undergone plastic surgery procedures is rising every year. According to a 2020 survey, women aged between 20 to 39 years represented the highest share of respondents who underwent plastic surgery. South Koreans showed the highest interest in double-eyelid surgery, followed by rhinoplasty. These procedures align with the beauty ideal of having big, double-lidded eyes and a high-bridged, pointy nose. Besides conveying a wealthy image, plastic surgery is also used to improve chances of finding a job and getting married. About ** percent of South Koreans think that it is acceptable to get plastic surgery for this reason.