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Unit sales of the leading pretzel vendors in the United States in 2025 (in millions)

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Sources

Release date

August 2025

Region

United States

Survey time period

52 weeks ending May 18, 2025

Supplementary notes

Total U.S. multi-outlet (supermarkets, drugstores, mass market retailers, gas/C-stores, military commissaries and select club & dollar retail chains) for the 52 weeks ended on May 18, 2025. 
Figures have been rounded.

Citation formats

Unit sales of the leading pretzel vendors in the U.S. 2025

Published by
T. Ozbun,
Nov 28, 2025

In 2024, *** was the best-selling pretzel brand in the U.S. with sales amounting to approximately *** million units. **** was the second best selling brand at ** million units, while private labels had sales amounting to a total of just under *** million units..

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