In May 2025, less than two percent of Twitch's global desktop traffic came from social media platforms. At 81 percent, direct visits accounted for the largest share of traffic. The majority of Twitch.tv's desktop visitors are from the United States.
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SimilarWeb. (June 29, 2025). Distribution of desktop traffic to Twitch.tv worldwide in May 2025, by source [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/914343/share-gaming-video-content-revenue-twitch-by-source/
SimilarWeb. "Distribution of desktop traffic to Twitch.tv worldwide in May 2025, by source." Chart. June 29, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/914343/share-gaming-video-content-revenue-twitch-by-source/
SimilarWeb. (2025). Distribution of desktop traffic to Twitch.tv worldwide in May 2025, by source. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/914343/share-gaming-video-content-revenue-twitch-by-source/
SimilarWeb. "Distribution of Desktop Traffic to Twitch.Tv Worldwide in May 2025, by Source." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jun 2025, /statistics/914343/share-gaming-video-content-revenue-twitch-by-source/
SimilarWeb, Distribution of desktop traffic to Twitch.tv worldwide in May 2025, by source ÌÇÐÄÆƽâ°æ, /statistics/914343/share-gaming-video-content-revenue-twitch-by-source/ (last visited July 20, 2026)
Distribution of desktop traffic to Twitch.tv worldwide in May 2025, by source [Graph], SimilarWeb, June 29, 2025. [Online]. Available: /statistics/914343/share-gaming-video-content-revenue-twitch-by-source/
