Share of internet users who think the FIFA World Cup is more concerned with corporate sponsorship than individual sportsmanship worldwide as of May 2018, by country
Characteristic
Share of respondents who strongly/somewhat agree
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among internet users who had seen, heard or read about the FIFA World Cup
Method of interview
Online panel
Supplementary notes
*The source provides the following information about the methodology: "The survey was conducted via the Ipsos Online Panel system in 27 countries around the world including: Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Germany, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey, Great Britain, and the USA.
Approximately 1000 individuals aged 16 -64 or 18-64 were surveyed in Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Spain, Great Britain, and the USA. Approximately 500 individuals aged 16 -64 were surveyed in Argentina, Belgium, Chile, Hungary, India, Malaysia, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Sweden, Turkey."
Citation formats
Public opinion on the corporate nature of the FIFA World Cup
The graph shows the results of an Ipsos survey on the share of consumers who think the FIFA World Cup is more concerned with corporate sponsorship than individual sportsmanship worldwide as of ***, by country. fielded in April and ***, ** percent of respondents in Serbia believed that the World Cup nowadays is more concerned with corporate sponsorship than individual sportsmanship.
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Ipsos. (June 7, 2018). Share of internet users who think the FIFA World Cup is more concerned with corporate sponsorship than individual sportsmanship worldwide as of May 2018, by country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/869120/fifa-world-cup-corporate/
Ipsos. "Share of internet users who think the FIFA World Cup is more concerned with corporate sponsorship than individual sportsmanship worldwide as of May 2018, by country." Chart. June 7, 2018. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/869120/fifa-world-cup-corporate/
Ipsos. (2018). Share of internet users who think the FIFA World Cup is more concerned with corporate sponsorship than individual sportsmanship worldwide as of May 2018, by country. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/869120/fifa-world-cup-corporate/
Ipsos. "Share of Internet Users Who Think The Fifa World Cup Is More Concerned with Corporate Sponsorship than Individual Sportsmanship Worldwide as of May 2018, by Country." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Jun 2018, /statistics/869120/fifa-world-cup-corporate/
Ipsos, Share of internet users who think the FIFA World Cup is more concerned with corporate sponsorship than individual sportsmanship worldwide as of May 2018, by country ÌÇÐÄÆÆ½â°æ, /statistics/869120/fifa-world-cup-corporate/ (last visited July 20, 2026)
Share of internet users who think the FIFA World Cup is more concerned with corporate sponsorship than individual sportsmanship worldwide as of May 2018, by country [Graph], Ipsos, June 7, 2018. [Online]. Available: /statistics/869120/fifa-world-cup-corporate/