This graph depicts the average amount spent on toys per child in 2019, by region. In North America, the average amount spent on toys per child was *** U.S. dollars in 2019.
Expenditures for toys & games
The global toy market had an estimated size of more than ** billion U.S. dollars in 2019. Historically, North America is the largest toy market in the world.
Most of the goods sold in the U.S. toys and games market are imports. In 2019 alone, the value of toys and games imported to the U.S. amounted to more than ** billion U.S. dollars. About ** percent of all toys imported to the U.S. are from China. The value of toy and games exported from the United States pales in comparison to that of China—in 2018, the customs value of all toys and games products exported from the United States amounted to around **** billion U.S. dollars.
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NPD Group. (June 1, 2020). Average amount spent per child on toys worldwide in 2019, by region (in U.S. dollars)* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/194424/amount-spent-on-toys-per-child-by-country-since-2009/
NPD Group. "Average amount spent per child on toys worldwide in 2019, by region (in U.S. dollars)*." Chart. June 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/194424/amount-spent-on-toys-per-child-by-country-since-2009/
NPD Group. (2020). Average amount spent per child on toys worldwide in 2019, by region (in U.S. dollars)*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/194424/amount-spent-on-toys-per-child-by-country-since-2009/
NPD Group. "Average Amount Spent per Child on Toys Worldwide in 2019, by Region (in U.S. Dollars)*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2020, /statistics/194424/amount-spent-on-toys-per-child-by-country-since-2009/
NPD Group, Average amount spent per child on toys worldwide in 2019, by region (in U.S. dollars)* ÌÇÐÄÆƽâ°æ, /statistics/194424/amount-spent-on-toys-per-child-by-country-since-2009/ (last visited August 01, 2026)
Average amount spent per child on toys worldwide in 2019, by region (in U.S. dollars)* [Graph], NPD Group, June 1, 2020. [Online]. Available: /statistics/194424/amount-spent-on-toys-per-child-by-country-since-2009/
