Winning corporate purpose ad campaigns share at Cannes 2017

Corporate purpose advertising campaigns as share of total winning purpose campaigns at Cannes Lions from 2013 to 2017

Corporate purpose ad campaign share of Cannes Lions purpose winners 2013-2017

Last update:

Mar 15, 2018

Author:

��ƽ�� Research Department

Region:

Worldwide

Survey time period:

From 01/01/2013 to 31/12/2017

The statistic shows the corporate purpose advertising campaigns as share of total winning purpose campaigns at Cannes Lions from 2013 to 2017. It was found that 57 percent of Cannes Lions purpose marketing winners in 2017 were corporate purpose campaigns, as opposed to NGO campaigns.

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Corporate purpose advertising campaigns as share of total winning purpose campaigns at Cannes Lions from 2013 to 2017

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