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Leading factors influencing the decision of exhibitors to participate in events and trade shows worldwide in Q2 2020 and Q2 2021

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Sources

Release date

October 2021

Region

Worldwide

Survey time period

Q2 2020 and Q2 2021

Number of respondents

15,000*

Supplementary notes

*Total number of exhibitors and visitors surveyed in Summer 2021.
The survey question was posed as follows: "What factors influence the decision to exhibit?.
Further information about the methodology of the survey or the exact date of the field work was not available.

Citation formats

Main influencing aspects to exhibit at trade shows 2020-2021

Published by ÌÇÐÄÆƽâ°æ Research Department, May 17, 2022
According to a global survey conducted in the second half of 2021, the quality of visitors was the main factor influencing the decision of exhibitors to participate in trade shows. This aspect was mentioned in the second quarter of 2021 by a higher share of respondents than in the same period of 2020, when ** percent of survey participants chose it as a major influencing consideration for their decision.
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