This statistic illustrates the main reasons for purchasing digital films in Italy in 2017. According to the study, one in four videos (**** percent) were purchased because of a strong passion for the film, actor, or director. By contrast, only slightly over than **** percent of digital copies were purchased because of advertising.
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GfK Italy. (May 11, 2018). Main reasons for purchasing digital films in Italy in 2017, by percentage [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/798274/reasons-for-buying-digital-film-in-italy/
GfK Italy. "Main reasons for purchasing digital films in Italy in 2017, by percentage." Chart. May 11, 2018. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/798274/reasons-for-buying-digital-film-in-italy/
GfK Italy. (2018). Main reasons for purchasing digital films in Italy in 2017, by percentage. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/798274/reasons-for-buying-digital-film-in-italy/
GfK Italy. "Main Reasons for Purchasing Digital Films in Italy in 2017, by Percentage." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 May 2018, /statistics/798274/reasons-for-buying-digital-film-in-italy/
GfK Italy, Main reasons for purchasing digital films in Italy in 2017, by percentage ÌÇÐÄÆÆ½â°æ, /statistics/798274/reasons-for-buying-digital-film-in-italy/ (last visited August 04, 2026)
Main reasons for purchasing digital films in Italy in 2017, by percentage [Graph], GfK Italy, May 11, 2018. [Online]. Available: /statistics/798274/reasons-for-buying-digital-film-in-italy/