Japan: most common life insurance sales channels| ��ƽ��

Leading distribution channels for life insurance in Japan from 2009 to 2024

Characteristic	Sales personnel of life insurance companies**	Sales counter or sales personnel of insurance agencies	Banks and securities companies	Internet	Workplace and labor unions	Sales counter of life insurance companies	Post offices	Television, newspaper, magazines, etc.	Others	Unknown
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Release date

January 2025

More information

Region

Japan

Survey time period

2009 to 2024

Number of respondents

4,000*

Special properties

among general households with two or more members

Method of interview

Questionnaire

Supplementary notes

*Number of respondents of the survey conducted in 2024. The survey was conducted between April 5 and May 26, 2024.
Sample size of previous surveys:

2021: n=4,000
2018: n=3,983
2015: n=4,020
2012: n=4,063
2009: n=4,054

**Sales personnel visiting households and workplaces.

The survey sample was selected using a two-stage stratified random sampling method.
The survey results refer to respondents who have purchased life insurance offered by private life insurance companies within five years prior to each survey.
Japan Post Insurance is excluded from the figures.

Original question: "In what way was the life insurance policy taken out (contract concluded)?"

Citation formats

According to a survey conducted in 2024, sales representatives of life insurance companies were the leading sales channel for life insurance in Japan, used by **** percent of the respondents who had purchased life insurance between 2019 and 2024. Insurance agencies accounted for **** percent of insurance purchases by respondents, while contracts concluded online increased to *** percent.