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Mobile application user retention rate worldwide from 2012 to 2019

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Source

Release date

April 2019

Region

Worldwide

Survey time period

2012 to 2019

Number of respondents

12,000 respondents

Special properties

data is based on Localytics platform, wider industry metrics may vary

Supplementary notes

* The retention rate, according to the source, refers to the percentage of users who use an app 11 times or more.

Citation formats

Mobile apps: user retention rate 2012-2019

Published by
Christy Tila,
Apr 25, 2019
The statistic shows the user retention rate of mobile applications worldwide from 2012 to 2019. In the most recently measured period, ** percent of users returned to an application ** times and more. This represents a stark decrease from the ** percent in the pervious year.
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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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