The source adds the following information: "Participants are asked to rate the brands they attend, assigning an average score as well as a score on each of the key dimensions of the offer (price, choice, service, etc.). The results are then compiled to establish a worldwide ranking of 500 stores, i.e. more than 100 stores in France."
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Global attractiveness score reached by favorite brands and shops in France 2019
This graph shows a ranking of preferred brands and shops in France according to a study published in December 2019, by measuring the global attractiveness score. The French sports and leisure retailing company Decathlon, occupied the first position of this ranking, with a global attractiveness score of more than 85 on a scale of 100 points. It was followed by Picard, with a score of 85.6 points.
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OC&C. (December 4, 2019). Ranking of preferred brands and shops in France in 2019, by global attractiveness score [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/747296/brands-shops-preferred-global-attractiveness-score-france/
OC&C. "Ranking of preferred brands and shops in France in 2019, by global attractiveness score." Chart. December 4, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/747296/brands-shops-preferred-global-attractiveness-score-france/
OC&C. (2019). Ranking of preferred brands and shops in France in 2019, by global attractiveness score. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/747296/brands-shops-preferred-global-attractiveness-score-france/
OC&C. "Ranking of Preferred Brands and Shops in France in 2019, by Global Attractiveness Score." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Dec 2019, /statistics/747296/brands-shops-preferred-global-attractiveness-score-france/
OC&C, Ranking of preferred brands and shops in France in 2019, by global attractiveness score ÌÇÐÄÆƽâ°æ, /statistics/747296/brands-shops-preferred-global-attractiveness-score-france/ (last visited July 31, 2026)
Ranking of preferred brands and shops in France in 2019, by global attractiveness score [Graph], OC&C, December 4, 2019. [Online]. Available: /statistics/747296/brands-shops-preferred-global-attractiveness-score-france/
