| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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October 2017
Costa Rica
2017
2,500 respondents
21-65
frequent travellers for business and pleasure from 15 countries
Questionnaire
The countries surveyed include: Germany, Spain, Japan, Australia, United States, United Kingdom, China, France, Russia, South Korea, India, South Africa, Italy, Turkey and United Arab Emirates.
Interviewees were asked how they perceive a country's brand based on a Hierarchical Decision Model (HDM) that considers seven key variables: awareness, familiarity, associations, preference, consideration, visitation and advocacy.
The six dimensions measured for each country were: Value systems, Made In, Tourism, Culture and Patrimony, Living Quality and Business Competence.
