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One of India’s leading telecommunication network companies, Bharti Airtel Limited, reported a revenue of over *** trillion Indian rupees in fiscal year 2025. This was an increase of about twenty-one percent in revenue compared to the previous fiscal year. 

The rise of Airtel in India

Led by Sunil Mittal and set up in 1995 as Bharti Cellular Limited, the company offered services under the Airtel brand. It became the first telecom company in India to reach two million subscribers, bringing down STD and ISD rates under the IndiaOne brand. After many joint ventures and acquisitions through the decades, the company was a leading telecom network with services in 18 countries and more than * subscribers as of 2025. In India, the company has diversified to offer mobile data services, digital television, software and cloud products, and Android-based tablets to the fastest-growing mobile phone market. 

Airtel - the household brand

Collaborating with Grammy Award winner A.R. Rahman, arguably India’s most well-known musician, nicknamed Isai Puyal (music storm in Tamil), Airtel’s signature tune, its first jingle, was a common earworm among Indians. With over *** million downloads, it became one of the world’s most popular downloaded music tracks. As part of rebranding in 2010, the tune was revamped. In addition to successful collaborations with powerful celebrities including Shah Rukh Khan, Sachin Tendulkar, and power couple Saif Ali Khan and Kareena Kapoor Khan, Airtel’s marketing strategies have resulted in effective advertising over the years, making it one of the most trusted brands in the country.