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Water from aquifers was the main source of supply for Indians. The south Asian country accounted for almost a quarter of the global groundwater demand. Almost 80 percent of the country’s population depends on groundwater for farming and daily consumption. With increased contamination from industries and households alike, the water from natural sources has become unfit for drinking without proper treatment. As a result, the water purifier market across the nation was estimated to reach a market size of almost **** billion U.S. dollars by the end of 2024. Eureka Forbes was estimated to constitute a share of around ** percent of this industry in 2021.

Purifying technology

Water purifiers made up a share of  percent of the consumer electronics market in 2016. Reverse osmosis purification, sediment purifier, water softener and UV purifiers were some of the existing technologies in the market. The market share was estimated to be evenly distributed between RO, gravity and UV purifiers in 2021. However, the high content of total solids dissolved in water suggests that the market is most likely to be dominated by RO purifiers.

The effect of water crises 

Sources and supply of water were becoming an increasing concern across the country. Getting access to usable water is more essential, regardless of region and pace of development. In India’s largest cities, especially along the coasts, torrential rains or droughts, both affect groundwater levels in equal measure. Untimely rains along with unplanned urbanization and lack of sustainable infrastructure lead to crises across metros like Chennai, Cochin, Bangalore and Mumbai. Regardless of where and how the water comes from though, water purifier players will likely thrive because of the need for clean water.