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Sales share of leading air purifier brands on 618 shopping festival in China in 2021

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Release date

May 2022

Region

China

Survey time period

June 18, 2021

Supplementary notes

618 is a promotional shopping event that takes place on 18th of June.

Citation formats

Sales share of air purifiers brands on 618 shopping day in China 2021

Published by Thuy D., Feb 7, 2023
During the sales promotion festival ***, the consumer electronics brand Xiaomi accounted for over ** percent of air purifier sales in China. Other popular brands include Philips, Evovacs Robotics, and Blueair. The promotional day takes place on the **** of June every year and was initiated by the online retailer JD.com as a counterpart to Alibaba's single's day. However, now, both shopping festivals have been adopted by most retailers independently of the brand affiliation.
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