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What do you expect from a retailer's mobile website?

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Source

Release date

2015

Region

Denmark, Finland, Iceland, Norway, Sweden

Survey time period

2015

Number of respondents

5,300 Respondents*

Supplementary notes

* The source does not specify the number of respondents for the Nordic region. The number of respondents refers to the total number of five independent surveys among consumers in the Nordics, US, UK, Benelux and Australia.

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

Citation formats

Survey on consumer expectations of mobile websites in the Nordic countries 2015

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 22, 2017
This statistic shows the result of a survey on consumer expectations of mobile websites in the Nordic countries in 2015. Easy and direct customer support was the most important feature of a retailer's mobile website among the Nordics, ** percent of respondents expecting this particular feature from a mobile website. Furthermore, user reviews were seen nearly as important.
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per month, billed annually 1
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