The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.
The question was phrased by the source as follows: "Do you use each of the following virtual assistants, or not?"
Citation formats
VDA use in United States 2017, by frequency and assistant
The statistic shows the frequency of assistant use among U.S. adults, by frequency of use and assistant, as of March 2017. At that time, * percent of U.S. respondents were using Google Assistant multiple times a day.
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Morning Consult. (March 11, 2017). Virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency and assistant [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/696743/united-states-virtual-digital-assistant-ownership-survey-use/
Morning Consult. "Virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency and assistant." Chart. March 11, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/696743/united-states-virtual-digital-assistant-ownership-survey-use/
Morning Consult. (2017). Virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency and assistant. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/696743/united-states-virtual-digital-assistant-ownership-survey-use/
Morning Consult. "Virtual Digital Assistant (Vda) Usage in The United States as of March 2017, by Frequency and Assistant." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2017, /statistics/696743/united-states-virtual-digital-assistant-ownership-survey-use/
Morning Consult, Virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency and assistant ÌÇÐÄÆƽâ°æ, /statistics/696743/united-states-virtual-digital-assistant-ownership-survey-use/ (last visited August 03, 2026)
Virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency and assistant [Graph], Morning Consult, March 11, 2017. [Online]. Available: /statistics/696743/united-states-virtual-digital-assistant-ownership-survey-use/
