The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.
The question was phrased by the source as follows: "Do you use each of the following virtual assistants, or not?"
Citation formats
Google Assistant VDA use in U.S. 2017, by frequency
The statistic shows the frequency of Google Assistant use among U.S. adults as of March 2017. At that time, * percent of U.S. respondents were using Google Assistant multiple times a day. A total of ** percent of survey respondents did not use the digital assistant at all.
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Morning Consult. (March 11, 2017). Google Assistant virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/696741/united-states-virtual-digital-assistant-ownership-survey-google-assistant-use/
Morning Consult. "Google Assistant virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency." Chart. March 11, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/696741/united-states-virtual-digital-assistant-ownership-survey-google-assistant-use/
Morning Consult. (2017). Google Assistant virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/696741/united-states-virtual-digital-assistant-ownership-survey-google-assistant-use/
Morning Consult. "Google Assistant Virtual Digital Assistant (Vda) Usage in The United States as of March 2017, by Frequency." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2017, /statistics/696741/united-states-virtual-digital-assistant-ownership-survey-google-assistant-use/
Morning Consult, Google Assistant virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency ÌÇÐÄÆƽâ°æ, /statistics/696741/united-states-virtual-digital-assistant-ownership-survey-google-assistant-use/ (last visited August 02, 2026)
Google Assistant virtual digital assistant (VDA) usage in the United States as of March 2017, by frequency [Graph], Morning Consult, March 11, 2017. [Online]. Available: /statistics/696741/united-states-virtual-digital-assistant-ownership-survey-google-assistant-use/
