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Share of internet users who prefer on-demand streaming over broadcast TV in selected countries worldwide in 4th quarter 2016

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Source

Release date

March 2017

Region

Worldwide

Survey time period

Q4 2016

Number of respondents

27,639 respondents

Age group

16-64 years

Special properties

internet users

Supplementary notes

The source provides the following information about the methodology: "Respondents are asked to select a point on a 5-point scale to best describe their tendency to prefer watching TV shows on-demand or as they are broadcast. On this scale, 1= I prefer watching TV shows via on-demand, catch-up or streaming services, and 5= I prefer watching TV shows as they are broadcast live on regular television channels."

This question was phrased by the source as follows: "For each of these sets of statements, please select the point on the scale that best describes you - are you at one end of the scale or somewhere in the middle?"

The source does not specify the type of survey.

Citation formats

TV format preference among internet users worldwide 2016

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