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In a 2017 survey conducted by ÌÇÐÄÆƽâ°æ it was found that ** percent of the respondents occasionally drank craft beer in the UK, with percent drinking it very frequently. In comparison, ** percent never drank it. An estimated *** million of the UK population drank craft beer in 2017. This was still a far lower than the number of standard lager consumers.

Rate of sales

Compared to other beer types, standard lager had the highest rate of sales per outlet in 2016/2017, amounting to *** GBP per week. The sales rate of craft beer was *** GBP, only ahead of premium ale. This amounted to *** pints per week sold per outlet.

Number of microbreweries increasing

   As the craft beer revolution continues, the number of microbreweries in the UK has risen significantly. In 2011 there were *** active microbreweries across the nation and by 2016 the number had increased to over for the first time. 2017 saw yet further growth, with the number rising to . Throughout Europe the UK is by far the leading nation in terms of the number of active microbreweries, with the second highest ranked country having less than half of the UK’s total.