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The market size of instant coffee was ** billion U.S. dollars worldwide in 2016. By 2020 the global instant coffee market is expected to be worth around **** billion U.S. dollars.

Leading U.S. Coffee Brands

The leading regular ground coffee brands in the United States in 2018 were Folgers, Maxwell House, and Starbucks. Sales of Folgers coffee amounted to over *** billion U.S. dollars in that year. Private label was also among the leading brands of coffee, with about million U.S. dollars in sales. Another popular new coffee segment is ready-to-drink coffee, which is led by the brands Starbucks and International Delight.

Coffee Drinkers in the U.S>

On average, Americans drink just over *** cups of coffee per day. Coffee consumption varies slightly depending on the region of the United States. In the Northeast, the average consumer drinks about *** cups of coffee per day, a higher amount than any other part of the United States. The South consumes the least amount of coffee per capita, at just under *** cups per day.