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The vast majority of Urban Outfitters’ retail stores are located in North America, with *** stores as of January 31, 2026. The clothing and accessories retailer owns a total of *** stores around the world as of 2026.

Urban Outfitters Key Facts 

Urban Outfitters Inc. was founded in the United States in 1970 and now operates a range of brands selling various products, including apparel, accessories, home goods, beauty products, and other lifestyle products. The company reported net sales of almost *** billion U.S. dollars in fiscal year 2023, up from *** billion U.S. dollars in the previous year. Urban Outfitters’ apparel segment generates the highest share of the company’s revenue, at ** percent.

U.S. Millennials and Apparel Consumer Behavior 

There were approximately ** million Millennials living in the United States as of 2022, and their decisions about where and how to shop for clothing and accessories have a considerable impact on the apparel market in the United States. In the U.S. and Canada, friends and significant others are the biggest influences on the clothing items Gen Z and millennials buy.