Austria, Europe, China, Croatia, Czechia, Denmark, Finland, France, Germany, Italy, Japan, South Korea, Netherlands, Norway, Poland, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom, United States
Survey time period
2020 to 2021
Supplementary notes
The source adds the following information: "Event impressions: Relates the broadcast time of an event/ team/ league to its
audience ratings. This expressed as the visibility of the team/
event/ league multiplied by the viewing audience, then
standardized into 30-second units. This is purely the
coverage of a team/ league/ event, not yet down to the detail
of sponsor exposure."
Citation formats
FIS: media market ranking of the Alpine Ski World Cup 2020/2021, by country
The statistic displays the media market ranking of the International Ski Federation (FIS) Alpine World Cup 2020/2021, by country. During the 2020/2021 season, Germany had the highest media market ranking in terms of event impressions.
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FIS. (May 27, 2021). Media market ranking of the International Ski Federation (FIS) Alpine World Cup 2020/2021, by country (in million event impressions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/667118/media-market-ranking-international-ski-federation-alpine-world-cup/
FIS. "Media market ranking of the International Ski Federation (FIS) Alpine World Cup 2020/2021, by country (in million event impressions)." Chart. May 27, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/667118/media-market-ranking-international-ski-federation-alpine-world-cup/
FIS. (2021). Media market ranking of the International Ski Federation (FIS) Alpine World Cup 2020/2021, by country (in million event impressions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/667118/media-market-ranking-international-ski-federation-alpine-world-cup/
FIS. "Media Market Ranking of The International Ski Federation (Fis) Alpine World Cup 2020/2021, by Country (in Million Event Impressions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 May 2021, /statistics/667118/media-market-ranking-international-ski-federation-alpine-world-cup/
FIS, Media market ranking of the International Ski Federation (FIS) Alpine World Cup 2020/2021, by country (in million event impressions) ÌÇÐÄÆƽâ°æ, /statistics/667118/media-market-ranking-international-ski-federation-alpine-world-cup/ (last visited August 03, 2026)
Media market ranking of the International Ski Federation (FIS) Alpine World Cup 2020/2021, by country (in million event impressions) [Graph], FIS, May 27, 2021. [Online]. Available: /statistics/667118/media-market-ranking-international-ski-federation-alpine-world-cup/
