young people attending secondary schools in England and Scotland (excluding special schools, fee-paying schools and sixth form colleges)
Method of interview
Questionnaire
Supplementary notes
Question was phrased by source as: "Do you follow any gambling companies on social media websites? We would like you to think about all gambling companies, including those who provide betting, bingo and lottery activities."
Figures refer to weighted total responses.
The source added the following information on methodology: "Fieldwork for the 2020 study was forced to end before it was complete, as all British schools were closed during the scheduled fieldwork period due to the Covid-19 pandemic. Fieldwork in Wales was scheduled to take place at a date after the lockdown restrictions came into force so Welsh pupils are not included in this year's study."
Data can be found under Table T1350 in the excel sheet.
Citation formats
Great Britain: share of youths following gambling companies on social media 2020
According to a 2020 survey among youths aged 11 to 16 in the United Kingdom, only a small minority of young people follow or watch gambling companies on social media websites. The most common platform used to follow gambling companies was YouTube with percent, followed by Instagram and Snapchat with and *** percent respectively.
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Gambling Commission. (October 14, 2020). Share of youths who follow gambling companies on social media websites in Great Britain in 2020, by platform [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/651421/england-and-wales-youth-followers-on-social-media-of-gambling-companies/
Gambling Commission. "Share of youths who follow gambling companies on social media websites in Great Britain in 2020, by platform." Chart. October 14, 2020. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/651421/england-and-wales-youth-followers-on-social-media-of-gambling-companies/
Gambling Commission. (2020). Share of youths who follow gambling companies on social media websites in Great Britain in 2020, by platform. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/651421/england-and-wales-youth-followers-on-social-media-of-gambling-companies/
Gambling Commission. "Share of Youths Who Follow Gambling Companies on Social Media Websites in Great Britain in 2020, by Platform." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Oct 2020, /statistics/651421/england-and-wales-youth-followers-on-social-media-of-gambling-companies/
Gambling Commission, Share of youths who follow gambling companies on social media websites in Great Britain in 2020, by platform ÌÇÐÄÆÆ½â°æ, /statistics/651421/england-and-wales-youth-followers-on-social-media-of-gambling-companies/ (last visited August 05, 2026)
Share of youths who follow gambling companies on social media websites in Great Britain in 2020, by platform [Graph], Gambling Commission, October 14, 2020. [Online]. Available: /statistics/651421/england-and-wales-youth-followers-on-social-media-of-gambling-companies/