A July 2023 survey in the United States revealed that 70 percent of gym-goers felt that it was important to invest in their health and personal fitness. Meanwhile, around half of respondents stated that fitness was a core part of their identity.
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McKinsey & Company. (January 16, 2024). Most common attitudes towards fitness among gym-goers in the United States as of July 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/639140/gym-customer-attitudes-in-us/
McKinsey & Company. "Most common attitudes towards fitness among gym-goers in the United States as of July 2023." Chart. January 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/639140/gym-customer-attitudes-in-us/
McKinsey & Company. (2024). Most common attitudes towards fitness among gym-goers in the United States as of July 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/639140/gym-customer-attitudes-in-us/
McKinsey & Company. "Most Common Attitudes towards Fitness among Gym-goers in The United States as of July 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jan 2024, /statistics/639140/gym-customer-attitudes-in-us/
McKinsey & Company, Most common attitudes towards fitness among gym-goers in the United States as of July 2023 ÌÇÐÄÆƽâ°æ, /statistics/639140/gym-customer-attitudes-in-us/ (last visited July 24, 2026)
Most common attitudes towards fitness among gym-goers in the United States as of July 2023 [Graph], McKinsey & Company, January 16, 2024. [Online]. Available: /statistics/639140/gym-customer-attitudes-in-us/
