Figures have been estimated based on a four week survey conducted by the source.
The source does not specify the type of the survey.
Online-only stores include players such as Ebay and DealsDirect.
Other stores include smaller brick and mortar sports stores or sports stockists such as Sportsco, Statium Sports, Anaconda, Aldi and Target.
Citation formats
Market share of annual expenditure of sporting goods in Australia 2016, by retailer
This statistic displays the market share of annual consumer expenditure of sporting equipment in Australia as of , by retailer. It was estimated that Rebel Sport generated a ** percent share of sporting goods sold in Australia between and .
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Roy Morgan. (May 2, 2016). Market share of annual consumer expenditure of sporting equipment in Australia as of March 2016, by retailer [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/624430/sporting-equipment-expenditure-market-share-australia/
Roy Morgan. "Market share of annual consumer expenditure of sporting equipment in Australia as of March 2016, by retailer." Chart. May 2, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/624430/sporting-equipment-expenditure-market-share-australia/
Roy Morgan. (2016). Market share of annual consumer expenditure of sporting equipment in Australia as of March 2016, by retailer. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/624430/sporting-equipment-expenditure-market-share-australia/
Roy Morgan. "Market Share of Annual Consumer Expenditure of Sporting Equipment in Australia as of March 2016, by Retailer." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 May 2016, /statistics/624430/sporting-equipment-expenditure-market-share-australia/
Roy Morgan, Market share of annual consumer expenditure of sporting equipment in Australia as of March 2016, by retailer ÌÇÐÄÆƽâ°æ, /statistics/624430/sporting-equipment-expenditure-market-share-australia/ (last visited July 27, 2026)
Market share of annual consumer expenditure of sporting equipment in Australia as of March 2016, by retailer [Graph], Roy Morgan, May 2, 2016. [Online]. Available: /statistics/624430/sporting-equipment-expenditure-market-share-australia/
