Italy: leading appliances brands on Facebook 2021| ��ƽ��

Leading household appliance brands in Italy as of March 2021, by number of Facebook page fans

Characteristic	Number of Facebook page fans*
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Release date

March 2021

More information

Region

Italy

Survey time period

September 2020

Supplementary notes

This statistic shows pages ranked by the number of local fans in Italy.

Citation formats

As of March 2021, Bimby Italia was the home appliance brand with the most fans on Facebook in Italy. The kitchen robot, known outside of Italy as Thermomix, boasted *** thousand fans. GA.MA Professional Italy came second in the ranking of the home appliances brands with approximately *** thousand Facebook fans in the country.

Household appliances‘ market

In 2018, Italians spent around *** billion euros on household appliances. The home appliance industry is divided into two categories: large domestic appliances and small domestic appliances. The first category includes large machines used at home, such as, washing machines, freezers and dishwashers. This sector reached a market value of more than three billion euros in Italy in 2019. The second category includes products such as coffee machines, food processors and hairdryers, to name a few, and reached a market value of approximately *** billion euros in Italy in 2019.

Smart and connected homes

A promising sub-market within the home appliance industry is the smart appliance market. The smart appliances market revenue in Italy is forecasted to grow steadily in the coming years, reaching a value of *** million euros by 2022. However, according to ��ƽ��’s Global Consumer Survey, as of 2020, about four in ten Italians owned a smart home device.