The figures are own calculations based on the data provided by the source. Percentage points exceeding 100 percent or missing percentage points to 100 percent are probably due to rounding.
According to the source the average respondent (n= 5520) was 19.5 years old and most of the respondents used social media from 6 to 9 hours per week. 70% of the respondents were women (n= 3838) and 28% of the respondents were men (n= 1562) with 2% of the respondents choosing the option "I don't want to say/ I can't say/ other". The target group was further split into three age groups:
13 to 17-year-olds (n= 2244), 18 to 22-year-olds (n= 1822) and 23 to 29-year-olds (n= 1454).
Citation formats
Statements about the publicity of content in social media in Finland 2016
This statistic shows the results of a survey among young people on the publicity of content in social media services in Finland in 2016. During the period under survey, nearly 85 percent of the respondents agreed totally or somewhat to the statement "I prefer to discuss things privately with only one person".
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ebrand Suomi Oy, & City of Oulu. (September 1, 2016). Statements about the publicity of content in social media services among the youth in Finland in 2016 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/602500/publicity-of-content-in-social-media-among-young-people-in-finland/
ebrand Suomi Oy, und City of Oulu. "Statements about the publicity of content in social media services among the youth in Finland in 2016." Chart. September 1, 2016. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/602500/publicity-of-content-in-social-media-among-young-people-in-finland/
ebrand Suomi Oy, City of Oulu. (2016). Statements about the publicity of content in social media services among the youth in Finland in 2016. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/602500/publicity-of-content-in-social-media-among-young-people-in-finland/
ebrand Suomi Oy, and City of Oulu. "Statements about The Publicity of Content in Social Media Services among The Youth in Finland in 2016." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Sep 2016, /statistics/602500/publicity-of-content-in-social-media-among-young-people-in-finland/
ebrand Suomi Oy & City of Oulu, Statements about the publicity of content in social media services among the youth in Finland in 2016 ÌÇÐÄÆÆ½â°æ, /statistics/602500/publicity-of-content-in-social-media-among-young-people-in-finland/ (last visited August 04, 2026)
Statements about the publicity of content in social media services among the youth in Finland in 2016 [Graph], ebrand Suomi Oy, & City of Oulu, September 1, 2016. [Online]. Available: /statistics/602500/publicity-of-content-in-social-media-among-young-people-in-finland/