| Characteristic | Share of respondents |
|---|---|
| Messaging / the possibility to talk to or speak with other users | 82% |
| People have the possibility to communicate with each other | 72% |
| Possibility to read contents created by other users | 71% |
| Public and restricted messaging (private messages) | 70% |
| Possibility to comment other users' contents | 70% |
| Possibility to create content | 65% |
| Registration (user name or real name) | 47% |
| Logging in with personal login information | 41% |
| Possibility to create social groups | 39% |
| Possibility to associate user name/ name with pictures | 37% |
| Other | 1% |
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Sources
Release date
September 2016
Region
Finland
Survey time period
May, 2016 to August, 2016
Number of respondents
5,520 respondents
Age group
13-29 years
Method of interview
Online survey
Supplementary notes
According to the source the average respondent (n= 5520) was 19.5 years old and most of the respondents used social media from 6 to 9 hours per week. 70% of the respondents were women (n= 3838) and 28% of the respondents were men (n= 1562) with 2% of the respondents choosing the option "I don't want to say/ I can't say/ other". The target group was further split into three age groups:
13 to 17-year-olds (n= 2244), 18 to 22-year-olds (n= 1822) and 23 to 29-year-olds (n= 1454).
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