ÌÇÐÄÆƽâ°æ

Avocado consumption in the United States has skyrocketed over the past four decades, reflecting a dramatic shift in American dietary preferences. From in the marketing year 1985/86, consumption has surged to over projected for 2023/24.

Global context of avocado consumption

While the United States has seen a significant increase in avocado consumption, European countries have also developed a taste for this nutrient-rich fruit. In 2022, France led European consumption with ***metric tons, followed by Spain, the United Kingdom, and Germany, each surpassing ***metric tons. Norway topped the list in per capita consumption at ***per person, closely followed by France at *. These figures indicate a growing global appetite for avocados, extending beyond North America.

Nutritional appeal and consumer perceptions

The popularity of avocados is largely attributed to their perceived health benefits. In 2022, *of U.S. grocery shoppers cited "healthy" as a key factor in their decision to purchase avocados. However, the high cost of avocados remains a significant barrier to purchase for many consumers, with of respondents in a survey identifying price as the primary obstacle. Despite this, the continued growth in consumption suggests that for many Americans, the perceived health benefits outweigh the cost concerns.