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Source
Source
Release date
June 2016
More information
Region
United States
Survey time period
December 22, 2015 to February 1, 2016
Number of respondents
97,120 respondents
Age group
15 years and older
Method of interview
Online survey
Supplementary notes
The source provides the following information: "The Brand Equity Index is the keystone to the EquiTrend program, providing an understanding of a brand’s overall strength. A brand’s Equity is determined by a calculation of Familiarity, Quality and Purchase Consideration. Brand of the Year is determined by a simple ranking of brands." For more information see the source.
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