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In 2024, the revenue of diamond mining company De Beers was about *** billion U.S. dollars. This represented a decline of over ** percent from the previous year, when the company recorded approximately *** billion U.S. dollars in revenue.

De Beers

De Beers was founded by Cecil Rhodes in 1888, a British businessman and politician in Southern Africa. The company is now headquarted in London. Multinational mining company Anglo American has had control of De Beers since August 2012, when it purchased the Oppenheimer family’s 40 percent stake in De Beers, thus gaining an 85 percent ownership.

Are De Beers diamonds forever?

De Beers first coined the term “A Diamond is Forever” as a part of their advertising campaign in 1947. This famous slogan helped to popularize diamond rings as a normative status symbol for engagement and wedding rings. To this day, the global value of the diamond jewelry market continues to increase each year. Once having a near monopoly on the diamond industry, today De Beers remains one of the leading producers, but is no longer the market leader.