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November 2018
Germany
2015 to 2018
14 years and older
German-speaking population
Face-to-face interview
* Question not asked as of 2015
** First asked in 2015
*** First asked in 2016/question not asked as of 2016
**** Not asked as of 2017
First asked in 2018.
Information on base:
The survey is based on the German-speaking population aged 14 years and older.
Information on total sample:
2015: 23,090 respondents, projected base of 69.24 million people.
2016: 23,102 respondents, projected base of 69.56 million people.
2017: 23,106 respondents, projected base of 70.09 million people.
2018: 23,086 respondents, projected base of 70.45 million people.
The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
You can find more information on the methodology in the study .
For this question, multiple answers were possible. For this reason, the sum of percentages may exceed 100 percent.
This question was asked in the survey in the following wording: "Which of the following brands of body milk/ lotions have you personally used in the last three months?"
