For this survey, McDonald's customers were defined as those who eat there at least once a month.
Total random sample information:
2020: 23,138 respondents, projection to 70.63 million persons
Information on the target group "McDonald's customers"
2020: 7,291 respondents, projection to 22.70 million people
More information on the methodology can be found here.
Citation formats
McDonald's customers in Germany about healthy eating 2021
This graph presents the results of a survey on the distribution of McDonald's customers in Germany who agree with the statement "I value healthy eating, even if it costs more," compared with the population in 2021. **** percent of McDonald's customers said the statement was completely right.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). McDonald's customers in Germany agreeing with the statement "I value healthy eating, even if it costs more," compared with the population as of 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/570313/mcdonalds-customers-germany-healthy-eating/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "McDonald's customers in Germany agreeing with the statement "I value healthy eating, even if it costs more," compared with the population as of 2021." Chart. November 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/570313/mcdonalds-customers-germany-healthy-eating/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). McDonald's customers in Germany agreeing with the statement "I value healthy eating, even if it costs more," compared with the population as of 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/570313/mcdonalds-customers-germany-healthy-eating/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Mcdonald's Customers in Germany Agreeing with The Statement "I Value Healthy Eating, Even If It Costs More," Compared with The Population as of 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2021, /statistics/570313/mcdonalds-customers-germany-healthy-eating/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), McDonald's customers in Germany agreeing with the statement "I value healthy eating, even if it costs more," compared with the population as of 2021 ÌÇÐÄÆƽâ°æ, /statistics/570313/mcdonalds-customers-germany-healthy-eating/ (last visited July 24, 2026)
McDonald's customers in Germany agreeing with the statement "I value healthy eating, even if it costs more," compared with the population as of 2021 [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: /statistics/570313/mcdonalds-customers-germany-healthy-eating/
