Coffee & tea: brand and price awareness Germany 2020| ��ƽ��

When buying coffee or tea products are you more likely to select products based on price or brand?

Characteristic	Brand	Price	Don't know
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Source

Release date

November 2020

More information

Region

Germany

Survey time period

2013 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Information on base:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2013: 23,083 respondents, projected base of 70.33 million people
2014: 23,093 respondents, projected base of 70.53 million people
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23.106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
Figures are based on the following study:
2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021.

Further information on methodology can the found here.

Figures were rounded for a better understanding of the statistic.

Citation formats

This statistic illustrates the results of a survey on the shopping behavior of coffee and tea drinkers in Germany from 2013 to 2020. During the 2020 survey period it was found that roughly **** million Germans aged 14 years and older bought coffee or tea based on the brand.