Netherlands: smoking behavior 2021| ��ƽ��

Smoking behavior in the Netherlands from 2008 to 2021 (as share of the total population)

Characteristic	Smokers	Heavy smokers
2021	19.4%	2.5%
2020	18.9%	3%
2019	20.4%	2.8%
2018	21%	3.1%
2017	21.7%	3.3%
2016	22.7%	3.7%
2015	24.6%	3.8%
2014	24.2%	4.1%
2013	23.2%	3.8%
2012	23.3%	4%
2011	25.6%	5.1%
2010	25.6%	4.9%
2009	27.1%	6.3%
2008	27.6%	6.8%

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Release date

July 2022

More information

Region

Netherlands

Survey time period

2008 to 2021

Age group

12 years and older

Supplementary notes

According to the source people are considered smokers when they smoke occasionally. The category heavy smokers smokes more than 20 cigarettes a day.

Citation formats

In 2021, just under one fifth of the Dutch population smoked. Three percent were heavy smokers, defined by the source as people smoking more than 20 cigarettes a day. Smoking is becoming less and less popular in the Netherlands. In the last decade, the share of people smoking decreased from nearly 26 percent to just 19 percent. The share of heavy smokers even halved in this period. Together, these smokers lit more than 10 billion cigarettes in 2019.

 Consumer expenditure on cigarettes

  Consumer expenditure on cigarettes in the Netherlands reached nearly 3.44 billion euros in 2020, an increase in comparison to the previous year. The per capita spending on cigarettes peaked in 2021, at 197 euros per person.  

Marlboro market leader

   Marlboro was the most popular cigarette brand in the Netherlands, with a market share of nearly 35 percent in 2017. Its closest competitors were Camel (14.4 percent) and L&M (9.9 percent). With a revenue of just over 508 million euros, Marlboro was also the most valuable brand in supermarkets in the Netherlands in 2019.