* Total of consumers surveyed globally.
** The source adds the following information:
"WHAT IS DARK SOCIAL?
1. The term Dark Social was coined by Alexis C. Madrigal, tech editor at Atlantic.com, in 2012, to refer to web traffic that comes from outside sources that web analytics are not able to track.
2. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts."
Citation formats
Share of clickbacks on shared content in Europe 2014, by channel and content category
This statistic displays the share of clickbacks on shared content in Europe in 2014, by sharing channel and content category. During the survey period, it was found that Facebook generated ** percent of clickbacks on the shared content related to arts and entertainment.
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RadiumOne. (February 23, 2015). Share of clickbacks on shared content in Europe in 2014, by sharing channel and content category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/529575/share-of-clickbacks-on-shared-content-in-europe-by-channel-and-content-category/
RadiumOne. "Share of clickbacks on shared content in Europe in 2014, by sharing channel and content category." Chart. February 23, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/529575/share-of-clickbacks-on-shared-content-in-europe-by-channel-and-content-category/
RadiumOne. (2015). Share of clickbacks on shared content in Europe in 2014, by sharing channel and content category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/529575/share-of-clickbacks-on-shared-content-in-europe-by-channel-and-content-category/
RadiumOne. "Share of Clickbacks on Shared Content in Europe in 2014, by Sharing Channel and Content Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Feb 2015, /statistics/529575/share-of-clickbacks-on-shared-content-in-europe-by-channel-and-content-category/
RadiumOne, Share of clickbacks on shared content in Europe in 2014, by sharing channel and content category ÌÇÐÄÆƽâ°æ, /statistics/529575/share-of-clickbacks-on-shared-content-in-europe-by-channel-and-content-category/ (last visited July 26, 2026)
Share of clickbacks on shared content in Europe in 2014, by sharing channel and content category [Graph], RadiumOne, February 23, 2015. [Online]. Available: /statistics/529575/share-of-clickbacks-on-shared-content-in-europe-by-channel-and-content-category/
