Digital Market Outlook: number of cars with navigation services UK| ��ƽ��

Number of cars in the connected car navigation services segment in the United Kingdom (UK) from 2014 to 2020, by subsegment (in millions)

Characteristic	Real time navigation	Location based advertising	Payment
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Release date

February 2016

More information

Region

United Kingdom

Survey time period

2015

Supplementary notes

* Estimate.

The “Navigation Services” segment includes "Real-time Navigation", “Location-based Advertising”, and “Payment”. Real-time navigation turnover is generated via fees for map updates. Location-based advertising involves sending the driver coupons or special offers for restaurants or shops (e.g. discounts, food and drink vouchers). This advertising is based on the driver’s current location or planned route; revenue is generated through the adverts that lead to purchases. Payment defines performing payments directly through a car-based interface; for example, paying toll or parking fees or paying for an order at a drive-in. The revenue potential comes from the fees on the payment amounts.

Citation formats

The graph shows the number of cars in the connected car navigation services segment in the United Kingdom in 2014 and 2015, and provides a forecast to 2020, by subsegment. The number of cars in the real time navigation subsegment is expected to grow from *** million in 2014 to roughly * million in 2020. An overview of all Digital Markets can be found here.
��ƽ��’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for ** countries worldwide, ��ƽ�� offers additional insights into consumer trends and demographic structure of digital consumer markets.