T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
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Source
Source
Release date
February 2025
More information
Region
Worldwide
Survey time period
2014 to 2024
Supplementary notes
Fiscal year 2014 ended on December 28, 2014; 52 weeks.
Fiscal year 2015 ended on January 3, 2016; 53 weeks.
Fiscal year 2016 ended on December 31, 2016; 52 weeks.
Fiscal year 2017 ended on December 30, 2017; 52 weeks.
Fiscal year 2018 ended on December 29, 2018; 52 weeks.
Fiscal year 2018 ended on December 28, 2019; 52 weeks.
For the fiscal year ended December 26, 2020; 52 weeks.
For the fiscal year ended December 25, 2021; 52 weeks
For the fiscal year ended December 31, 2022; 52 weeks
The source notes: "In 2021, we updated our definition of advertising expenses to reflect a more comprehensive view of costs that promote
our brands to create or stimulate a desire to buy our products. Our definition of advertising expenses now includes advertising production costs, in-store
advertising costs, agency fees, brand promotions and events, and sponsorships, in addition to costs to obtain advertising in television, radio, print, digital,
and social channels."
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