| Characteristic | Share of users |
|---|---|
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
January 2018
More information
Region
United Kingdom
Survey time period
2017
Supplementary notes
* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.
The vacation rentals segment comprises of private accommodation that was arranged and booked online. This includes private holiday homes and houses e.g. HomeAway, as well as short-term rental of private rooms or flats via portals such as Airbnb. Users represent the people who booked the accommodation, independent of the number of guests staying at the accommodation on that booking.
Offline bookings made, for example, in a travel agent鈥檚 office or by telephone are not included; a prerequisite for this segment is an online checkout process. Furthermore, hotels and professionally-run accommodation such as guest houses are not included.
Further information on methodology can be found
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