DMO: UK online package holiday booking users by gender 2017| ��ƽ��

Distribution of online package holiday bookings users in the United Kingdom (UK) in 2017, by gender

Characteristic	Share of users
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Release date

January 2018

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Region

United Kingdom

Survey time period

2017

Supplementary notes

* Estimate.

The package holidays segment comprises of travel deals booked via the Internet using online travel agencies (e.g. Opodo, Expedia) or directly from a tour operator (e.g. TUI, Thomas Cook). Package holidays normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services. Users represent the people who booked the package holidays, independent of the number of people travelling on that booking.

Offline bookings made, for example, in a travel agent’s office or by telephone are not included; a prerequisite for this segment is an online checkout process.

Further information on methodology can be found

Citation formats

The graph illustrates the share of online package holidays users in the United Kingdom in 2017, broken down by gender. As of 2017, **** percent of online package holiday users was female. An overview of all Digital Markets can be found here.
��ƽ��’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for ** countries worldwide, ��ƽ�� offers additional insights into consumer trends and demographic structure of digital consumer markets.