T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us now| Characteristic | Share of respondents |
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Source
Sources
Release date
June 2017
More information
Region
United States
Survey time period
2015 to 2018
Number of respondents
2,136 respondents
Age group
18 years and older
Special properties
U.S. primary shoppers who buy groceries online
Method of interview
Online survey
Supplementary notes
* Millennials refer to persons aged 18 to 38 years; Gen X, aged 39 to 52 years; Baby Boomers, 53 to 71 years; and Mature, 72 years and older.
Date and study characteristics apply to the 2018 survey. Data for previous years were conducted among equally large samples.
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