ÌÇÐÄÆƽâ°æ

Vodka mostly generated increasing revenues in German food retail, with around * million euros recorded in 2023. This was an increase compared to the previous year, when Vodka generated around *** million euros in revenue.

Market presence

Germany has a thriving spirits market and vodka comes in second in terms of production volume, at over *** million hectoliters in 2022. It was overtaken by bitter, half-bitter and herbal liqueurs. Vodka had a **** percent market share in Germany. While various brands exist and are sold in German stores, Absolut may first come to mind. ** percent of German consumers were aware of Absolut as a brand, while ** percent stated they liked the product.

Leading importers

Though the leading importer of vodka worldwide is the U.S., while Germany is among the top five European importers. Sales volume of vodka in the German food retail sector decreased somewhat in 2022 compared to earlier years.