This question was phrased by the source as follows: "Through technology, there are some new ways insurers could make insurance policies more adapted to your needs
and more affordable (between 10-15% discount). Would you change your insurance purchasing decision if offered one of the options below?"
The source does not provide information regarding the type or the date of the survey.
Citation formats
Willingness of customers to adopt innovative insurance solutions 2014, by type
This statistic presents the willingness of customers to adopt innovative insurance products worldwide in 2014, by type. In that year, ** percent of respondents admitted that they would consider switching to another insurance option if they were offered home risk prevention through sensors.
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BCG, & Morgan Stanley. (March 23, 2015). Willingness of customers to adopt innovative insurance products worldwide in 2014, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/504846/willingness-of-customers-to-adopt-innovative-insurance-solutions-by-type/
BCG, und Morgan Stanley. "Willingness of customers to adopt innovative insurance products worldwide in 2014, by type." Chart. March 23, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/504846/willingness-of-customers-to-adopt-innovative-insurance-solutions-by-type/
BCG, Morgan Stanley. (2015). Willingness of customers to adopt innovative insurance products worldwide in 2014, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/504846/willingness-of-customers-to-adopt-innovative-insurance-solutions-by-type/
BCG, and Morgan Stanley. "Willingness of Customers to Adopt Innovative Insurance Products Worldwide in 2014, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Mar 2015, /statistics/504846/willingness-of-customers-to-adopt-innovative-insurance-solutions-by-type/
BCG & Morgan Stanley, Willingness of customers to adopt innovative insurance products worldwide in 2014, by type ÌÇÐÄÆƽâ°æ, /statistics/504846/willingness-of-customers-to-adopt-innovative-insurance-solutions-by-type/ (last visited July 30, 2026)
Willingness of customers to adopt innovative insurance products worldwide in 2014, by type [Graph], BCG, & Morgan Stanley, March 23, 2015. [Online]. Available: /statistics/504846/willingness-of-customers-to-adopt-innovative-insurance-solutions-by-type/
