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Media Markt is the most popular electronics retailer in Germany. As of 2021, more than ** percent of German customers had made a purchase there. Saturn was also in demand. In fact, both Media Markt and Saturn are owned by one company, Media-Saturn, the leading electronics provider in Europe.

Falling revenue

Various types of consumer electronics are widely enjoyed in Germany. Certain ones see a particularly high household penetration rate. For TVs, for example, the figure stood at **** percent. Flat-screen TVs and digital cameras made up the top three. However, revenues from consumer electronics sales have been decreasing in recent years. In 2019, revenue amounted to *** billion euros, compared to ** billion euros in 2011. It should be noted, though, that these figures exclude IT and telecommunication products, such as smartphones and tablets. Since the latter rapidly take over functions which one previously needed several devices for, it stands to reason that sales of the “traditional” products will be affected.

Export and online sales

The same could be said for the export of German consumer electronics. The sector has many brands which are internationally known, and exports continue despite falling value. On an optimistic note, it has begun to climb again since 2016. In 2019, Germany exported *** billion euros worth of electronics. As with other products, German customers also look for their devices and appliances online. Based on net sales, the leading online store for this was amazon.de