Furniture: most popular retailers in Germany 2021| ��ƽ��

Ranking of the most popular furniture retailers (purchase in the last two years) in Germany from 2018 to 2021

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Release date

November 2021

More information

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on population:
German-speaking population aged 14 years and older

Information on total sample:
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing auf 70.60 million people
2020: 23,138 respondents, representing auf 70.63 million people
2021: 23,299 respondents, representing auf 70.54 million people

The figures displayed refer to the following studies:
2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022

Further information on the methodology available and in the .

Figures were rounded for better understanding.

Multiple answers were possible, therefore percentage sums may exceed 100 percent.

Citation formats

Almost predictably, Sweden’s IKEA was the most popular furniture retailer in Germany. Almost ** percent of shoppers had made a purchase there in 2021. It’s a safe bet that most of the population has at least one IKEA item in their home. Other leading furniture retailers on the German market include Dänisches Bettenlager, a Danish company from Aarhus, and Poco, a German furniture discounter.

Part of the furniture

As in other countries, IKEA is popular among consumers for numerous reasons, among them pricing and the option to easily assemble items without professional help. Otherwise, German furniture retail has a lot to bring to the table, including a stable number of businesses. Based on revenue comparisons between furniture retailers, IKEA was once again the centerpiece of the ensemble, generating almost **** million euros, also in 2020. The Swedish company’s revenues in Germany have only grown in recent years.

Pull up a chair

Where does furniture that is not made in Germany mainly come from? The leading countries Germany imports its furniture from are China, Poland and Czechia.