* Missing percentage points below 100 percent are probably due to rounding.
** The source provides the following, additional information: "A global survey of 550 executives ... all were from companies with annual revenue in excess of [50 million U.S. dollars]."
Citation formats
Impact of big data on organizations worldwide in 2011 and 2015
This survey presents the views of executives questioned about the impact of data on the running of their organization. The survey was conducted in 2011 and 2015. In 2015, ** percent of respondents indicated that data have become an important tool that drives strategic decisions in their organization.
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The Economist, & Economist Intelligence Unit. (November 19, 2015). Which of the following best describes the impact data have had on your organization over the past five years?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/491157/data-organizational-impact/
The Economist, und Economist Intelligence Unit. "Which of the following best describes the impact data have had on your organization over the past five years?*." Chart. November 19, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/491157/data-organizational-impact/
The Economist, Economist Intelligence Unit. (2015). Which of the following best describes the impact data have had on your organization over the past five years?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/491157/data-organizational-impact/
The Economist, and Economist Intelligence Unit. "Which of The following Best Describes The Impact Data Have Had on Your Organization over The past Five Years?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Nov 2015, /statistics/491157/data-organizational-impact/
The Economist & Economist Intelligence Unit, Which of the following best describes the impact data have had on your organization over the past five years?* ÌÇÐÄÆƽâ°æ, /statistics/491157/data-organizational-impact/ (last visited July 24, 2026)
Which of the following best describes the impact data have had on your organization over the past five years?* [Graph], The Economist, & Economist Intelligence Unit, November 19, 2015. [Online]. Available: /statistics/491157/data-organizational-impact/
