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In the fiscal year of 2024, ending February 2, 2025, the Canadian athletic apparel company known as lululemon athletica generated net revenue of over 1.4 billion U.S. dollars in Canada, which is a significant increase compared to previous years. The company’s native net sales have grown positively with each consecutive year since 2015. 

lululemon's sales numbers

Even though lululemon began its journey in Canada, most of the net sales generated by the activewear enterprise are specifically made in the United States today. In the financial year of 2024, the company’s U.S. net sales amounted to more than 6.4 billion U.S. dollars. This was over 60 percent of what the company made worldwide that year.

The competition

Globally, lululemon athletica is one of the largest sportswear brands, competing with the likes of Puma, New Balance, Under Armour, as well as other household names. The world’s biggest activewear brand in terms of sales, however, is Nike. In 2024, Nike’s revenue in North America alone, amounted to over 21 billion U.S. dollars.