This statistic presents the penetration rate of mobile phone messaging app users in Latin America from 2014 to 2019. In 2015, **** percent of mobile phone internet users in Latin America accessed over-the-top messaging apps to communicate. This share is projected to grow to **** percent in 2019.
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eMarketer. (November 11, 2015). Mobile phone messaging app user penetration in Latin America from 2014 to 2019 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/483435/mobile-messaging-user-reach-latam/
eMarketer. "Mobile phone messaging app user penetration in Latin America from 2014 to 2019." Chart. November 11, 2015. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/483435/mobile-messaging-user-reach-latam/
eMarketer. (2015). Mobile phone messaging app user penetration in Latin America from 2014 to 2019. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/483435/mobile-messaging-user-reach-latam/
eMarketer. "Mobile Phone Messaging App User Penetration in Latin America from 2014 to 2019." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Nov 2015, /statistics/483435/mobile-messaging-user-reach-latam/
eMarketer, Mobile phone messaging app user penetration in Latin America from 2014 to 2019 ÌÇÐÄÆÆ½â°æ, /statistics/483435/mobile-messaging-user-reach-latam/ (last visited August 01, 2026)
Mobile phone messaging app user penetration in Latin America from 2014 to 2019 [Graph], eMarketer, November 11, 2015. [Online]. Available: /statistics/483435/mobile-messaging-user-reach-latam/